Justified Optimism- Licensing Presentation

http://www.sevendaystart.com

Goal: Create a Licensing Presentation that does justice to the concept.

• I had a problem.
• Created a solution.
• Made a prototype.
• Filed a patent.
• Found a company that showed Interest.
• Signed the non-disclosure agreement.
• Now... Create the Presentation:
• Made a "flyer" in Microsoft Publisher.
• Used Photographs of the problem, the solution (my prototype) and the product in use.

Key Points for Presenting:

• Identify the problem- and then target to the need of your client. In this case, I presented to the Manufacturer emphasizing the impact to their client who may is suffering lost revenue because of the problem. Additionally,the manufacturers relationship may be in jeopardy because I can see where they are vulnerable to attach from their competition . (If they don't like the concept...I take it to their competitor)
• Offer the Solution- A prototype that clearly stopped the problem. 
• The Impact to the Prospect- They get additional revenue stream, happier client (end users buy more) and decrease the probability their customer goes to the competition.

Always focus on the sale from your customers perspective.

Now I wait:


Will they buy?

Is the product viable?

Will my Optimism be Justified?

Do not confuse motion and progress. A rocking horse keeps moving but does not make any progress.-Alfred A. Montapert

Disclosure Form- Protect Your Idea.

Don't show them everything!


I find it amazing, what some companies expect you to sign before sending them your idea. Fortunately, I located a company that is all about you preserving your idea and they sent out a very fair disclosure form. The purpose of this disclosure form is to protect the owner of property/invention from a company stealing his/her idea.

For example: You go to NIKE and tell them you have a new idea for a basketball shoe that allows for a 5' vertical leap. You watch as NIKE goes back to their R&D department and pulls out the exact same shoe. Bummer... they get richer and you fade away. Try it the other way, you walk in and they claim not to like you idea but two months later, there it is on the shelf your Five-o-Verts. The disclosure form should protect both parties and should never have specific monetary compensation as part of the agreement.

So where am I in my process?

1. Problem.
2. Solution.
3. Found interested customer.
4. Provisional Patent.     

 Now I sit with a copy of the "Disclosure Form" and it contains;

• Buyer-them
• Seller-me
• States the obvious-
• They have R&D
• I have an idea
• Not a contract to purchase the idea
• Ask for details of Idea... drawings, patent #, product use.

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My Main goal this week:

Get the  Disclosure Form and related materials into the hands of the buyer.