Justified Optimism- Licensing Presentation

http://www.sevendaystart.com

Goal: Create a Licensing Presentation that does justice to the concept.

• I had a problem.
• Created a solution.
• Made a prototype.
• Filed a patent.
• Found a company that showed Interest.
• Signed the non-disclosure agreement.
• Now... Create the Presentation:
• Made a "flyer" in Microsoft Publisher.
• Used Photographs of the problem, the solution (my prototype) and the product in use.

Key Points for Presenting:

• Identify the problem- and then target to the need of your client. In this case, I presented to the Manufacturer emphasizing the impact to their client who may is suffering lost revenue because of the problem. Additionally,the manufacturers relationship may be in jeopardy because I can see where they are vulnerable to attach from their competition . (If they don't like the concept...I take it to their competitor)
• Offer the Solution- A prototype that clearly stopped the problem. 
• The Impact to the Prospect- They get additional revenue stream, happier client (end users buy more) and decrease the probability their customer goes to the competition.

Always focus on the sale from your customers perspective.

Now I wait:


Will they buy?

Is the product viable?

Will my Optimism be Justified?

Do not confuse motion and progress. A rocking horse keeps moving but does not make any progress.-Alfred A. Montapert

Procrastination- The Art of Working... Late?

My Main goal this week:

Get the  Disclosure Form and related materials into the hands of the buyer.

Procrastination? I missed my goal.. I suck. I'm a failure. I will never amount to anything. or I missed my goal... It wasn't my fault. Too many people needed me. My normal business took too much time. I was way too busy.

It is never too late to be what you might have been.- George Eliot

I don't like either one. Over the years of start-ups, I realized long ago that missing a goal calls for adjustment not incrimination as a loser. I try to keep to goals and deadlines but it was apparent by Wednesday that I was probably going to miss the goal. My reason was that in order to make the goal I would have needed to put out a sub-par presentation and prototype.  I switched to monitoring whether or not I made daily forward progress. Did I finish the day one "action" further along than I started the day. One day it was just a matter of bringing the material I needed to the workstation. Some days you just need to bunt.

Looking back I would have made the Goal: Make a prototype that does justice to the concept. 

I made a good prototype.

My old prototype had been in use and was showing the signs of it's age. Sure it worked but maybe a little too good. You'll understand later when you see the product.

In the end I'm okay, I didn't stall out, no paralysis by analysis and yes I am further along then I was when I started.

Failure can only occur when you stop moving forward.- Biz

Need help with your prototype? contact:  "PRG"- Prototyping

New Goal: Make a licensing presentation that does justice to the concept.




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